Klout is theoretically a way to find out if your social media activities are being seen by the world. Your score "tries to" show the influence you have. It reviews your activity on all your listed social media sites and tries to figure out your social "clout". Klout, simply, tries to measure your online influence, and then it gives you a grade from 1 to 100. Klout is ridiculed by many who find it silly and obnoxious, but it is quickly becoming one of the leader of social media monitoring.
Even if you have no idea what your Klout score is, it’s probably already affecting your life, so maybe you should. A good Klout score depends upon what kind of user you are. The average Klout Score is 40. If a you are just getting started, a good score may be in the 10-15 range. For someone who uses Twitter or Facebook on a regular basis to talk with friends, a score between 20-30 would be good. If you use both on a daily basis, you might see a score of 40-45 A marketing professional often struggles to keep a score between 55 and 70.
If you want to rank as influential, good scores tend to start at 45 and go upward. It doesn't matter if you're using Klout as a metric to measure your personal effectiveness or using it for discounted items.... Klout now has "clout" and has become as a valued tool, Companies are starting to use it to access you, and you can possibly use it to understand how effective you are becoming.
Joe Fernandez, Klout's CEO and co-founder says Klout is built to help the social media world answer this fairly simple question: "When you speak, does the world listen?" Regardless of how you feel about social popularity, Fernandez says that everyone cares about their reputation.
Just like Google’s search engine ranks web pages, Klout is on a mission to rank the influence of every person online. It's starting to feel kinda like your Credit Karma of social media. Klout is beginning to show up everyday transactions. In February,Salesforce.com introduced a service that lets companies see the Klout scores of it's customers. In March the Gilt Groupe began offering discounts determined by their Klout . Palms Casino Resort in Las Vegas have clerks looking up guests’ Klout scores as they check in to see what kinds of discounts they get.
Matt Thomson, Klout’s VP of platform, says that a number of major companies discussing how best to use Klout scores. “We say to brands that these are the people they should pay attention to most, How they want to do it is up to them.” The definition from their website - "The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others"
I think Klout has a lot of potential and might start integrating into more and more things as time goes by. Potentially a lot more than most people are thinking. If someone can influence decisions, businesses will eventually pay these influential social media gurus to market their content. Soon companies might leverage these social media scores to increase sales and give all their customers more reasons to be and stay social.
Don't confuse this with having a lot of posts, or having large numbers of followers.. Being active on social media will not necessarily give you the high Klout Score you are looking for, In fact, having a high number of people following you, but not engaging with your content is potentially a negative. So if you've purchased followers, or have been going crazy on Twitter tweeting and following people just to get follow-backs, you may soon come to regret that decision.
Microsoft recently invested in Klout, the first time the they have funded a social startup since it put money into Facebook back in 2007. Klout will get a big push into the mainstream through a new partnership with Bing, which will feature Klout scores as part of its search results. So my guess is just like Google’s Pagerank defined the last decade, my thinking is, "people rank" could possibly define the next decade. (or maybe not)