Monday, March 19, 2012

Interesting #Politicususa Viewers Continue To Flee Fox News as Ratings Drop for a Second Straight Year

At end of post Cable News Ratings for Friday, March 16, 2012 

PoliticusUSA

Viewers Continue To Flee Fox News as Ratings Drop for a Second Straight Year


While CNN and MSNBC both saw their ratings grow in 2011, Fox News saw their ratings drop by 3% for the second straight year.
According to the Pew Research Center’s Project For Excellence in Journalism’s The State of the News Media 2012 report, viewership for all cable news was up 1% in daytime and 1% in primetime. CNN saw their ratings rise by 16%. Despite the loss of Keith Olbermann, MSNBC’s prime time audience grew by 3%. The network’s daytime audience was up 20%. The ratings surge at CNN was a temporary blip caused by the tsunami in Japan and the Arab Spring. Without breaking news, CNN sinks to third place.
Fox News continues to lose viewers, but remains highly profitable. How can a network lose viewers, but increase profits? The answer is that Fox News demands the highest licensing fee from carriers in all of cable news. All subscribers pay an additional seventy eight cents a month to have Fox News carried on their system. This was an 11% increase in 2011 and one of the main reasons why Fox News can lose viewers, but set a record for profits.
Even if you never watch Fox News, as long as it is carried by your cable or satellite system, you are still adding to Rupert Murdoch’s fortune. If people really want to stop Fox News, they need to be pushing Congress to pass a la cart legislation that will allow viewers to pick and choose the networks that they want to pay for instead of being forced to subsidize channels that they can’t stand.
There are three warning signs on the road ahead for Fox News. It is likely that Fox News will continue to lose viewers in the future because they have the oldest audience on television. The average age of a Fox News viewer is 65 years old. Younger people aren’t replacing the older viewers that the network is losing on a yearly basis, which means that if things stay as they are, the network is fighting a losing battle against Father Time.
The Internet is also posing a big threat to Fox News’s bottom line. A 2011 study by Credit Suisse, found that 25% of cable/satellite customers plan to cancel their service in the next five years. Subscribers are threatening to cancel because they are realizing that they can get much of the programming that they receive on their televisions right now on the Internet for less. If 25% of subscribers canceled, it would be a big blow to all three cable news networks, but it would hurt Fox News the most.
The biggest dilemma facing Fox News is a problem that they created for themselves. After years of moving to the hard right and making inflammatory rhetoric a staple of their programming, Roger Ailes is trying to move the network back to the middle. The problem is that the core part of the network’s audience still resides on the far right. To put this in political terms, Fox News wants to be Mitt Romney, but their audience craves Rick Santorum.
The far right audience may not react well to the new moderate Fox News. In fact, the door may be opening for a bit of competition for the conservative viewership. The same battle that is playing out for control of the Republican Party among the far right and the party establishment could replicate itself on the cable news landscape.
There are only 1.9 million daily Fox News viewers, but Fox News is available in 102 million homes. This means that 100 million American households are subsidizing the right wing hate of Fox News. If the American people ever wake up and realize that they are paying for a network that many of them disagree with, and demand to be given the ability to financially support only the channels that they watch, the future of Fox News will be in doubt.


Live + Same Day Cable News 
Daily Ratings for March 16, 2012
NetMorning programs (6-9 AM)P2+ (000s)25-54 (000s)35-64 (000s)
FNCFOX & Friends        869           245           431
CNNEarly Start/Starting Point        193            91            90
MSNBCMorning Joe        405           173           241
CNBCSquawk Box        143            65           113
HLNMorning Express w/ Meade        298           139           193
Net5PMP2+ (000s)25-54 (000s)35-64 (000s)
FNCFIVE, THE      1,425           300           639
CNNSituation Room        473           103           153
MSNBCHardball WITH C. MATTHEWS        619            99           203
CNBCMONEY IN MOTION        192            20           103
HLNHLN SPECIAL REPORT        124            32            68
Net6PMP2+ (000s)25-54 (000s)35-64 (000s)
FNCSPECIAL RPT W/BRET BAIER      1,535           333           659
CNNJohn King USA        336           100           134
MSNBCPOLITICS NATION        616           150           224
CNBCMad Money        229            77           146
HLNPrime News        185            50           104
Net7PMP2+ (000s)25-54 (000s)35-64 (000s)
FNCThe Fox Report W/S.SMITH      1,366           321           642
CNNERIN BURNETT OUTFRONT        387           116           141
MSNBCHardball WITH C. MATTHEWS        673           177           295
CNBCKudlow Report        170            45           101
HLNJANE VELEZ-MITCHELL        306            69           146
Net8PMP2+ (000s)25-54 (000s)35-64 (000s)
FNCTHE OREILLY FACTOR      2,536           482           954
CNNAnderson Cooper 360        396           146           180
MSNBCEd Show        873           206           394
CNBCTHE APPRENTICE        204            81           118
HLNNancy Grace        435           110           188
Net9PMP2+ (000s)25-54 (000s)35-64 (000s)
FNCHannity SPECIAL      1,673           393           666
CNNPiers Morgan Tonight        492           141           162
MSNBCRachel Maddow Show        969           271           426
CNBCTHE APPRENTICE        363           199           209
HLNDr. Drew        250            61           114
Net10PMP2+ (000s)25-54 (000s)35-64 (000s)
FNCON THE RECORD W/GRETA      1,317           293           516
CNNAnderson Cooper 360        578           162           205
MSNBCMSNBC INVESTIGATES        416           219           213
CNBCAMERICAN GREED        182            78            73
HLNNancy Grace        240            57           128
Net11PMP2+ (000s)25-54 (000s)35-64 (000s)
FNCTHE OREILLY FACTOR      1,016           306           523
CNNCNN PRESENTS        329           109           140
MSNBCMSNBC INVESTIGATES        472           258           236
CNBCMad Money          75            31            31
HLNSHOWBIZ TONIGHT        231            72           122
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