How did you choose the set of tweets you analyzed?
What does 0% represent in the last three graphs? Mean? Median? Something else?
How did you choose the "highly followed Twitter accounts?"
Could you show some numbers for the graph representing the pace of tweeting? 300% sounds impressive, but what are the numbers?
Clive Roach
I love data, eat it for breakfast! I have attended a lot of your webinars (and another Hubspot webinar yesterday) so I know quite a few of these facts but you have added some more. Great stuff
Chris Garafola, Co-Owner of StopBreatheBump.com Life's Too Short For Bad Music
Thanks for the post Dan. All of this information is very helpful. I was wondering, however, if you could explain to me why in this inforgraphic you constructed http://bit.ly/qBRgIH it says Adverbs actually give you the least amount of shares on Twitter. Whereas here, you're saying it gets the highest CTR. If this holds true, wouldn't these wash each other out? If not, which is more effective...to get shares or higher CTR. Thanks.
Great data my friend. The afternoon tweets and after work tweets really do get better CTR. I love the graphs and details. This info graphic was designed just right.
Interesting. Some of this is common sense, but details like the time of day and the fact that shorter tweets (<20) are more effective than slightly longer tweets (<40) but even longer tweets are the most effective really threw me. Fascinating how small details can change the big picture.
Elaine Fogel, Marketing and communications consultant, professional speaker, blogger, writer, nonprofit guru and overall ham
Dan, for those of us who live in the U.S. west or southwest, which timezone does your research show is optimal? It seems like I miss people on the east coast if I tweet in the afternoon, but I gain Aussie and British followers when I tweet later at night.
With the Internet enabling us to connect globally, wouldn't our marketing objectives dictate the best time to tweet? Just wondering what your thoughts are on this.
This was an excellent and well informed post. I'm working on a free product to help explain how to drive traffic to a blog. One of my modules is about twitter. Do you mind if I quote some of this content?
Nice summary Dan. On the Tweet placement - was the increase in clicks meaningful in terms of a percentage increase? Took a look at the original but could not see anything.
From my point of view, I can see why the afternoon and weekend tweets work a treat as I'm in the UK but a vast amount of my twitter followers are in the USA, although I guess it might not work so well for others who are trying to get their voice heard in amongst the nano-second twitter commentaries of every UK weekend tv reality show!
Have to admit, I only click on the paper.li tweets to see which of my content has managed to get caught up in it. And interesting stuff about @AddThis - wonder if they can counterbalance that finding?
Douglas Karr, Author of Corporate Blogging for Dummies, Chief Blogger and Founder of the Marketing Technology Blog and CEO of DK New Media.
This is fantastic data but ugh... promoting paper.li? I don't mind the service with the exception of all the ridiculous autotweets it publishes.
If the paper.li tweets are dominating the sample, then all the stats might change a lot if those tweets are removed. The post doesn't say that paper.li cites are a big percentage of the sample, but I've gotta wonder.
Also, would love to know how you managed to count adjectives and adverbs in two hundred thousand different tweets.
This is valuable information! Thanks for sharing! Loveee infographics.
Sookie Shuen, Community Manager of Tomorrow People, an inbound marketing consultancy which creates prompt, measurable results to help businesses grow.
I've been using paper.li since Twitter was launched and it always gives me excellent mentions and retweets! Dan, thanks for reminding me how effective it is!
This must be one of the best designed infographics I have seen a while. The data is clearly presented and is easy to understand. Thanks for resisting the urge of pie charts, or other circular charts. Curious to know what tool did you use to create this masterpiece?
danzarrella
Thank you sir. It's a combination of hand coded PHP/Mysql stuff, Excel and Photoshop.
Your comment on paper.li : There's a correlation between the use of the phrase Daily is Out and CTR, but surely the causal factor is the inclusion of the Twitter ID's of people it's going to, in the same vein as 'via' does.
Is there any actual data to backup these figures? Is this just from your account or did you conduct a study using multiple accounts? Without context this data is pretty much meaningless. It's so vague!
danzarrella
The majority of the data has been presented (with methodologies elsewhere on my blog). None of my data is ever about just my account, my sample sets generally from from the API and use hundreds of thousands of rows.
What dates does this cover? Surprises me that paper.li gets such positive response. It seemed interesting and novel at first, but it quickly became obvious that appearing in someone's "paper" wasn't much of a favor after all. It's completely automated, and really not particularly interesting.
Other than that, some nice data at the tail end about verbs, nights and weekends!
Lisa_GrandmasBriefs
Very useful. Will change a few of my tweet habits because of this info. Thank you!
Dan--Thank you for sharing this data. Examine in their totality, each point underscores an important marketing lesson about getting prospects to engage and driving them to action. Happy marketing, Heidi Cohen
I've seen this research before but the refresher was good. The email that brought me here wasn't right. Ignoring the fact that all of the apostrophies being squares, it ended with: "Below is an infographic presenting some of my past findings as well as some entirely new data I ve found about increasing CTRs on Twitter. If you missed my webinar The Science of Social Media check&"
Clearly the infographic wasn't below and it wasn't clear that to get to it you needed to click the "comment".link - which then took you to the bottom of the post.
danzarrella
The data on Tweet length and part-of-speech is entirely new. And in the email, you can click on the post title.
I must say, that agrees with my non-written, non-scientific analysis 100% And it's a beautiful graphic. Thank you for keeping it simple and un-cluttered.
Buy Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas today!
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