Image When I think about my social media day, it always starts with wondering how I can reach the maximum number of people with my brand message. As a consequence, I’m always working on novel ways to promote myself, my brand and my personal...
From a wacky YouTube video to a great new online find, to clever sourcing of content curation, the quest to find new and improved ways to reach out is forever buzzing inside. As part of this ongoing search, I have encountered what can only be described as heavenly online assistants; those Cross Platform Promotion (or CPP) tools such as HootSuite and TweetDeck that allow me to literally sweep the social media universe with a single brush stroke (or perhaps that should be mouse-click!).
CPP, a term that my husband Dean and I coined in our latest book, Zero to 100,000, is the action of utilizing social media so as to enable it to spread content across various platforms simultaneously. It is truly a holistic approach to social media adoption and one that saves both precious time and resources.
Via Internet Billboards
